Occupying Princeton by Bike

The cyclists attached signs to handlebars, decorated wheels and hats with streamers, and then at about 2:30 p.m. Sunday one of them blew a whistle and they hit the road on two-wheelers.

It was Princeton’s version of Occupy Wall Street, a festive affair that carried a more serious message about apathy, economic injustice, and the importance of regulating financial institutions.

Wearing signs bearing slogans like “We are the 99 percent” and “We can’t afford apathy” a group of about a dozen protesters gathered in front of Hinds Plaza next to the Princeton Public Library. The bike procession then wove its way through town streets to the tune of “Start Me Up” by the Rolling Stones.

“I’m not against capitalism or banks,” said one protester. “There just needs to be more care for others in our society, more regulation and less greed.”

The group plans to gather every Sunday at 2 p.m. at Hinds Plaza, and is coordinating its efforts on a new Facebook page.