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Create. Promote. Protect Your Brand

September 30, 2015 @ 8:00 am - 10:00 pm

$25 - $35

Everybody is selling an experience. So what’s your story?

Join the MIDJersey Chamber of Commerce and a panel of area business leaders as they discuss ways to promote and protect your company’s greatest asset.

 

  • Expert Panel: What is a Brand?
  • Protecting Your Most Valuable Asset
    • Brand Equity, Imagery and Personality
    • Copyright vs. Registration vs. Trademark
  • A Unique Value Proposition
    • Competitive research
    • Promotional strategy
    • Legal implications
  • Digital Marketing
    • Social Media
    • Reputation Management
    • Intellectual Property
  • Ask the Experts
    • Jeffrey Barnhart, president & CEO, Creative Marketing Alliance
    • Kenneth Hitchner, manager of public relations and social media, Creative Marketing Alliance
    • Lydia Rios, director of marketing & sponsorships, Trenton Thunder
    • Richard A. Catalina, attorney (intellectual property/internet), Szaferman Lakind
    • Lionel J. Frank, partner (commercial law/intellectual property) Szaferman Lakind

The event, scheduled from 8 a.m. to 10 a.m. on Wednesday, September 30, will include breakfast, a panel discussion about various aspects of branding, as well as a Q-and-A session. The cost is $25 for MIDJersey Chamber members and $35 for non-members. The event will be held at the New Jersey Hospital Association’s Conference and Event Center, 760 Alexander Road in Princeton, N.J., 08543.

Learn how to make your brand stand out. Register today while seats remain. Please visit www.MIDJerseyChamber.org. For questions, contact Orsola Andersen at 609-689-9960 x21.

Details

Date:
September 30, 2015
Time:
8:00 am - 10:00 pm
Cost:
$25 - $35
Event Category:
Website:
http://www.MIDJerseyChamber.org

Organizer

MidJersey Chamber of Commerce
Phone:
609-689-9960
Email:
orsola@midjerseychamber.org
Website:
www.MIDJerseyChamber.org
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