Two hundred Princeton area volunteers worked hard on a dance routine, sported pink outfits and pink gloves, and strutted their stuff in a video for thousands to see, all in order to support a local group that serves breast cancer survivors and raise money — and their efforts have paid off.
The University Medical Center of Princeton at Plainsboro took second place in the Pink Glove video competition for the all-volunteer video dance routine to Taylor Swift’s “Shake It Off” that features breast cancer survivors.
About 18,000 people cast votes for the hospital’s video online. In the video, volunteers dressed in pink cheer and dance alongside breast cancer survivors, representing the critical role that support from others plays in treatment and survivorship. The video concludes with our champions racing together to a finish line.
Princeton Healthcare designated the $5,000 second place award to go to the Breast Cancer Resource Center at the Princeton YWCA. Alexander Wolfson, an anesthesiologist on staff at the hospital, and his spouse, doctor Natasha Wolfson, matched the donation with a $5,000 pledge, and hospital staff members also raised $2,000 for the Breast Cancer Resource Center before the video voting began. That brings the total amount raised to $12,000.
A celebration in honor of the second place finish was held at the hospital this morning to kick off National Breast Cancer Awareness Month.
The video competition was part of an annual campaign by the medical supply company Medline to raise breast cancer awareness and funding for related charities. Hospitals and other organizations across the country were invited to submit videos for the competition. There were three categories—one for hospitals of 300 beds or more, a second for hospitals of fewer than 300 beds, and a third for non-healthcare organizations.