Cows in Our Town, a public art project created to promote awareness of local artists and McCarter Theatre’s upcoming production of “Stones in His Pockets, ” will run from Dec. 20 to Feb. 11. The name of the project is a reference to a notable creature featured in the play by Marie Jones.
A series of art installations will be placed in local businesses. Twenty local artists have been invited to apply their artistic interpretations to fiberboard cow-shaped cut-outs. The completed cows will be installed in public spaces and businesses with a small accompanying description and more information.
Participating artists include Andre Veloux, Aja Washington, Sean Carney, Leon Rainbow, Libby Ramage, Piroska Toth, Ben Colbert, Marlon Davila, Donna Payton, Andres Duque, Dressler Smith, Barbara DiLorenzo, Ruthann Perry, Lisa Walsh, Leticia Acevedo, Anne Marie Miller, and more.
A social media campaign will encourage people to locate, photograph, and Instagram photos of the cow art using the tag #CowsInOurTown. McCarter Theatre will award prizes on a weekly basis to people who post photos. The first installed cow will be located in the lobby of McCarter’s Matthews Theater during performances of “A Christmas Carol” starting Dec. 20.
After the project ends, the cows will be collected and sold by the Arts Council. Fifty percent of the money raised will go to the artist and the remaining 50 percent will be donated to the Urban Mental Health Alliance, a community-based non-profit organization that advocates for the mental health and wellness of urban families and communities.
“We are pleased to be collaborating with the McCarter team on this special project that incorporates many talented artists and local businesses, and benefits an area mental health organization,” Arts Council of Princeton Executive Director Taneshia Nash Laird said. “As the holidays approach, I’m excited for the community to see our town decorated with twenty colorful cows.”