South Brunswick area shoppers will now have another option for buying groceries. Discount grocer Aldi is slated to open a new grocery store this Thursday, Dec. 3, on Route 1 North in South Brunswick.
The store is part of Aldi’s national $5 billion program to build new stores and remodel existing stores around the country. The Aldi replaces the Best Buy that was previously located at the site in the Heritage Square Shopping Center. Target and ShopRite both have stores at the center, which is about seven miles from Princeton. ShopRite opened at the shopping center in November of 2019. Prior to ShopRite opening, residents of the South Brunswick area often had to travel several miles to get groceries after other chains in the area closed down stores.
Aldi operates more than 2,000 stores in 36 states and is slated to open more than 80 new stores in the coming months. According to Aldi, the company is on track to become the third-largest grocery retailer by store count by the end of 2022. The store has become increasingly popular with consumers, and often offers organic produce and gluten-free items at lower prices than traditional grocery chains.
German company Aldi Süd opened its first U.S. Aldi store in Iowa in 1976 and now owns all U.S. Aldi locations. A local management group is responsible for Aldi Süd’s U.S. stores. Another German company, Lidl, is competing against Aldi for a share of the discount grocery market. The company recently opened a store in North Brunswick, and a Lidl is also slated to open at the Lawrence Shopping Center in early 2021.
The new Aldi will be open from 9 a.m. to 8 p.m. seven days a week. The address is 4180 U.S. 1, No. 400C, Monmouth Junction, NJ.