Municipal officials updated the public meeting agenda for the Monday night council meeting on Monday morning to include the contract to pay a public relations firm to manage the town’s weekly newsletter.
Taft Communications, a Lawrence-based firm run by Princeton resident Ted Deutsch, will be paid $50,250 to produce the town’s weekly newsletter for six months, with the possibility of renewing the contract for another six months. A 5% fee increase would apply to any renewal months after Dec. 31 of 2023.
The public relations firm will redesign the newsletter template, draft stories, publish the newsletter each week, and provide officials with strategic advice.
Taft will be paid $14,000 for April and $7,250 per month from May 2023 until September of 2023.
In addition to producing the newsletter once a week, Taft will:
- Conduct biweekly strategy and planning meetings
- Make recommendations on messaging and communication tactics related to one priority
issue per month
- Provide on-demand counsel regarding communication challenges
- “Liaise” with local and regional media as needed on behalf of governing body
- Conduct a newsletter survey.
On Sept. 28 of 2022, the council unanimously approved an initial contract with Taft Communications for $55,000 for guidance regarding the town’s newsletter and communications. Taft was paid $31,000 to assess the town’s communications channels and then $8,000 per month after that initial payment.
Previously the town was paying consultant Allison Mueller $36,000 a year to produce a twice-weekly newsletter.