The Taco Truck, a popular vendor at area events and food truck fests that dishes up Mexican taqueria favorites, plans to open a brick-and-mortar location in Princeton.
A Taco Truck restaurant is slated for the former Learning Express store at the Princeton Shopping Center this winter, Taco Truck spokeswoman Stephanie Hague told Planet Princeton.
“We are so excited to be coming to Princeton,” she said. “We’ve always wanted to open here. To test the market, we did local truck events. They were well received and it was an affirmation for us that this was where we should be. Princeton has a great mix of families, business professionals, students and faculty, and we love the sense of community.”
In 2009 the Taco Truck launched its first truck near Journal Square in Jersey City. Since then the company with the motto “eat more tacos” has opened stores, kiosks, carts, and trucks in other New Jersey towns, New York, and Massachusetts.
The Princeton location will have an aesthetic that is similar to the Taco Truck restaurant in Cambridge, Mass., Hague said. At the Cambridge eatery, the space’s design is influenced by the truck. Instead of a counter there are two broad windows set chest-high in a curved, aluminum-wrapped wall with a menu board on display, simulating the side of a food truck. There is also a large wall mural of The Taco Truck at the Cambridge location.
Prices at the Taco Truck range from $4.50 to $7.50 for a few tacos or a torta (a toasted Mexican sandwich) made with ingredients like eggplant, braised sweet pork and cilantro, and roasted red salsa.
The opening is tentatively slated for the week of Dec. 22. The Taco Truck is currently hiring for the new Princeton restaurant. Call (609)483-5451 or visit www.thetacotruck.com/join . For more information about the Taco Truck visit www.thetacotruck.com.