Taco Truck to Open Restaurant in Princeton

The Cambridge, Mass. Taco Truck eatery. Photo: Elizabeth Clark.
File photo.


The Taco Truck, a popular vendor at area events and food truck fests that dishes up Mexican taqueria favorites, plans to open a brick-and-mortar location in Princeton.

A Taco Truck restaurant is slated for the former Learning Express store at the Princeton Shopping Center this winter, Taco Truck spokeswoman Stephanie Hague told Planet Princeton.

“We are so excited to be coming to Princeton,” she said. “We’ve always wanted to open here. To test the market, we did local truck events. They were well received and it was an affirmation for us that this was where we should be.  Princeton has a great mix of families, business professionals, students and faculty, and we love the sense of community.”

The counter at the Cambridge, Mass. Taco Truck eatery. Photo: Elizabeth Clark.

In 2009 the Taco Truck launched its first truck near Journal Square in Jersey City. Since then the company with the motto “eat more tacos” has opened stores, kiosks, carts, and trucks in other New Jersey towns, New York, and Massachusetts.

The Princeton location will have an aesthetic that is similar to the Taco Truck restaurant in Cambridge, Mass., Hague said. At the Cambridge eatery, the space’s design is influenced by the truck. Instead of a counter there are two broad windows set chest-high in a curved, aluminum-wrapped wall with a menu board on display, simulating the side of a food truck. There is also a large wall mural of The Taco Truck at the Cambridge location.

Prices at the Taco Truck range from $4.50 to $7.50 for a few tacos or a torta (a toasted Mexican sandwich) made with ingredients like eggplant, braised sweet pork and cilantro, and roasted red salsa.

The opening is tentatively slated for the week of Dec. 22. The Taco Truck is currently hiring for the new Princeton restaurant. Call (609)483-5451 or visit www.thetacotruck.com/join . For more information about the Taco Truck visit  www.thetacotruck.com.

The Cambridge, Mass. Taco Truck eatery at Harvard Square. Photo: Elizabeth Clark.
The Cambridge, Mass. Taco Truck eatery at Harvard Square. Photo: Elizabeth Clark.


  1. Don’t we already have 3 or 4 taco places? It really boggles me how restaurants decide to open in this town. We already had 4 pizza places, so they decided to open another. We had 3 sushi places, so they opened another. We had 3 ice cream places and two frozen yogurt places so they opened another. Now we can add another cheap fast food restaurant to the list of things we already have too much of and don’t need. But try to find a healthy meal made with real unprocessed food that doesn’t cost $25 for lunch and you should stay clear of Princeton — with the exception of Infini-T Cafe and the Whole Earth Cafe. Why can’t we get more places like these?

    1. There really is no mystery. Restaurants open because somebody believes that there is a demand for the food they are planning to serve, and is willing to bet their family’s financial security that they are right. When you say ‘they’ opened another sushi place, what you mean is ‘some hard-working entrepreneur’ opened a sushi place. There is no ‘they’. If you think there is a burning, unmet demand for some kind of food, go ahead and open a restaurant. If you’re right, you’ll make a fortune, and can use that money to help counteract all the corporate interests that are distorting our society. If you can’t afford a restaurant, start with a stall at the Farmer’s Market. If you have healthy, tasty, affordable food, I promise I”ll be right there to support you. Until then, I’m looking forward to some tacos.

      1. Totally agree, I didn’t mean to disparage entrepreneurs. I would just like more diversity of restaurants in Princeton. I think it’s funny that we have countless places to get pizza, fried foods, ice cream, burgers and they keep replicating those. The farmer’s market is wonderful, I wish it was more than once a week!

        1. I wish the FM was on a weekend. Some of us have to work outside of town. I think, to be honest, that we get a lot of pizza and ice-cream because people just like pizza and ice-cream. When I go to Infini-Tea, I don’t often have to wait to get served, but there’s always a line out the door at Bent Spoon. I’d like to see more options, but it’s a big risk to set up a small business. That’s why I’m impressed with what Jammin’ Crepes have achieved, because I think their food is really good, with fresh, local ingredients. They have moved up from the Farmers market to their own place, and I’d love if some other vendors took the same path.

            1. That was only open to Thanksgiving. Sorry. The Trenton Farmers is open Thurs Fri,Sat 9-6 till Christmas.

    2. Thank you for your mention of Whole Earth Cafe and infini-T cafe! Being somewhat affordable and healthy in Princeton is hard. The Farmers Market in the Plaza at Princeton Public Library is also on Thursdays.

  2. This is not the kind of Mexican food swimming in molten cheese and oily sauce. There’s not a lot on their menu to complain about, nutritionally. (I’ll hope for not too much salt.) Of 7 tacos, 4 are meat (“responsibly raised”), 1 fish, 2 vegetarian. Lots of beans & veggies available, and the vegans can leave off the sprinkling of queso on some dishes. At least this kind of menu allows for lots of mix and match options.

    Now, if only someone would open a Vietnamese bánh mì joint!

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