A national franchise can’t compete with a local independent business, at least when it comes to the battle between Subway and Hoagie Haven on Nassau Street in downtown Princeton.
Signs on the Subway shop at 252 Nassau Street just a few doors down from Hoagie Haven announce that the store is closed and that customers should visit the other Subway location on Witherspoon Street.
Subway received approvals for the 3,100-square-foot Nassau Street location in 2012. A battle between franchise owners delayed the opening of the shop until last spring.
The news of the Nassau Street Subway’s demise will come as no surprise to Princeton residents, who predicted it failure and vowed to stand by Hoagie Haven when the competitor opened.
Many Princeton residents dislike the presence of national chain stores downtown and prefer to support independent local businesses that residents say give Princeton its unique character and charm.